A rapper from Brighton has unveiled his new range of rum.
ArrDee will launch Litty Liquor in December with SpicedRum4-Realli, the first in a long line of products that will be produced and packaged in the UK.
The 20-year-old rose to fame in April 2020 after the release of the chart-topping remix Body, alongside artists Tion Wayne and Russ Millions.
The hit song became an overnight sensation after his verse gained popularity on social media platform TikTok.
The “avid” rum drinker went on a quest to find the perfect rum, but unsatisfied with what he found he decided to take matters into his own hands and launch his own brand.
SpideRum4-Realli, which has been made using traditional methods and has been described as containing flavours of caramel and vanilla.
ArrDee will host an industry launch at the i360 on December 13.
The rum, which is made in Cardiff, will be available to the public on December 15.
A Litty Liquor spokesman said the company wants to see its products in “every corner of the globe” and that ArrDee’s hometown serves as the inspiration for the brand.
The artist has previously said he can’t “ever imagine” leaving Brighton and credits the city for helping him achieve his success.
“Inspired by ArrDee's success in the music industry, we are all about dreaming big at Litty Liquor,” said the spokesman.
“If there is a Grammy Award for rum then we want it, but more than anything we just aim to deliver an exceptional drinking experience no matter the occasion.
“Brighton as a city is colourful, unique and accessible to all - this is reflected very much in our products and our loyal customer base. The dream is to see Litty Liquor in every corner of the globe being enjoyed by those with the same big dreams and inclusive mindset.”
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