Social media influencer Imogen Horton is set to showcase her sustainable makeup and clothing line at a new pop-up shop at the i360.
The Hunny Store, founded and created by the Brighton-based star in 2018, will open at the seafront landmark this weekend, offering “affordable, ethical and chic” makeup and clothing.
The 28-year-old Brighton-based star said: “Many people want to be sustainable, but it can be difficult to know where to start.
“My makeup and loungewear are affordable, easily accessible, ethical and chic. The makeup palettes and lip kits are 100 per cent vegan and cruelty-free and all clothing is made from organic cotton and recycled polyester - and a tree is planted for every product sold.”
Known to her followers as ‘Imogenation’, she has over 400,000 subscribers on YouTube and almost 250,000 followers on Instagram.
Fans of the YouTuber will also get the chance to meet her in person at the pop-up shop.
Imogen started her YouTube channel in 2017, vlogging about fashion hacks and makeup tutorials. She eventually quit her job in a nightclub in Mayfair to produce online content full-time.
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Imogen said: “I try to share the good, the bad, the better and the ugly on my channels, to create a space where my subscribers get to know me and feel less disconnected through the screen, and that always comes across in the feedback that I receive.
“I am always thankful that people pay an interest in me and continue to spend their time watching my life unfold, so I love to meet them in real life and thank them for investing in me.
“I am really excited about having a pop-up at the i360 as it is in my hometown of Brighton, which is a place that is close to my heart.”
Some ten per cent of profits made from the pop-up shop this weekend will be donated to the mental health charity Mind.
“I am hoping that by donating a sum of money to the charity following sales from the day, I will not only raise money but also vital awareness to the incredible things that the charity does,” Imogen said.
The pop-up shop and meet and greet will be hosted inside the retail store of the i360 on October 22 between 1pm and 4pm.
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