A NEW store is offering its first customers free bubble tea to celebrate the opening of its branch in Brighton.

CUPP promises premium bubble teas with quality ingredients, traditional methods and a range of exciting flavours.

The brand will open its first store in the city on Bond Street next week, with its first 100 customers being offered a free bubble tea and 50 per cent off.

Founder Lee Peacock said: “We’ve seen an incredible response to the opening of our new stores across the country, with customers queuing around the block for a taste of our bubble teas.

“We can’t wait to open our 18th store in Brighton. It’s such an iconic location and we’re excited to bring our bubble teas to the community.”

The “drink that you chew”, which commonly features tapioca balls, is derived from Taiwan in the 1980s and has grown in popularity in recent years in the UK and around the world.

CUPP’s new branch opens its doors to customers on Friday, September 2 at 2pm.