HUNDREDS of school children enjoyed a blue and white themed few days of fun as part of a charity fundraiser.
The blue and white week, organised by Albion in the Community (AITC), involved people going to work or school in their favourite Albion jersey or blue and white colours last week.
The charity encouraged people to sign up to its “community champion” scheme, a monthly donation which helps support its work in using “the power of football to engage young people”.
More than 200 people are signed up to the scheme which will help pay for coaches and equipment used to give access to football for people with a variety of disabilities.
Matt Dorn, CEO at AITC: "We all had a lot of fun during Blue and White Week and it was great to see so many people get involved with the celebrations.
"Gully the Brighton and Hove Albion mascot headed out all over Sussex, schools and businesses took part by dressing up in Blue and White and we had a fantastic social media campaign. It was a really lively week and a big success.
"Over the week we had a big push to get more community champions signed up and we've now got more than 200, which is an incredible amount of support for us."
Martin Perry, former Albion chief executive and current chairman of the board of trustees, told The Argus about the work the charity does.
He said: “Football is very powerful, the simple vision behind AITC was if a player came to help a child with their maths or English, they would engage. It’s the fact we can use the power of football to engage young people and get them interested.
“We built it on that philosophy and it has just grown and grown.”
“We have to raise funding to be able to provide the coaches and coaches with specialist skills to provide that service.”
For more information on its community champion scheme, visit Albion in the Community's website.
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