ICE CREAM brand Wall’s will be celebrating in the sunshine as it marks its 100th anniversary with an ice cream van procession and birthday party.

The company’s birthday festivities will kick off with a procession of vans through Brighton, culminating in a seaside-inspired anniversary party at Hove Lawns to celebrate 100 years of bringing joy to millions with their range of sweet treats.

The party will host flash mobs and games, including human table football and Twister, and music as well as over 15,000 free ice creams for all those attending the free event.

Horacio Cal, ice cream marketing director for Wall’s’ parent company Unilever UK and Ireland, said: “We’re proud to say that our iconic red heart has been delivering happiness and smiles to Britons far and wide for a century.

“We’re very much looking forward to celebrating our birthday this summer in the most British way possible - with ice cream by the seaside in Brighton.

“Come rain or shine, make sure you head down and celebrate on us.”

The ice cream van procession begins at 11am on Saturday with the birthday party at Hove Lawns taking place from midday to 5pm.

Wall’s, known for the Mr Whippy soft serve and many other frozen desserts, will also be giving away free ice cream via the delivery app Getir to customers nationwide for a limited time to mark the occasion.

People who place an order between June 18 and June 26, as well as July 11 and July 17 can get their hands on free ice cream within minutes through the app while stocks last.

The Argus: Wall's vendors used to sell ice creams from tricyclesWall's vendors used to sell ice creams from tricycles

Wall’s was founded in 1922 in London, with vendors making their way through the nation’s streets initially via horse and cart, then by tricycle, and today by solar-powered vans and trikes to sell ice cream during hot summers.

Along with the classic Mr Whippy soft serve ice cream, Wall’s also sell a range of other frozen desserts including Solero, Calippo, Twister, Magnum, Corneto, Carte Dor and Vienetta.

To mark the company’s 100th year, Wall’s has also launched a limited edition blueberry, strawberry and blackcurrant Rocket lolly, which was first made to mark the Moon landing in 1969.