This Morning's Holly Willoughby is our Queen of effortless and affordable fashion and a regular topic of conversation in the Argus.

Her style is so popular with fans because they can actually picture themselves wearing (and affording!) the clothes she wears.

The Dancing On Ice presenter chooses timeless and cheerful pieces over unachievable trend-led fashion buys.

Holly regularly wears high-street pieces and shares them on Instagram so her followers can recreate their favourite looks. 

Holly shared this gorgeous dress before going on air this morning.

In the post she teased that they would be talking about UFOs and encounters with the extra-terrestrial with Shaun Ryder. 

The TV presenter also said that pop sensation Anne Marie would in the studio today.

Fans haven't been able to get enough of the sophisticated dresseither. 

One user wrote:"Oh that's a fabulous dress! Great colour!" with loveheart eyes.

While another fan said:"Beautiful dress Holly xxx" with a red heart.

Where can I get Holly Willoughby's dress?

We are a little (okay we mean a lot) obsessed with Holly's third outfit of the week. 

We're loving this pink heart midi dress from Nobody's Child. 

You can add it to your wardrobe for just £49.99.

If lovehearts aren't your thing, don't worry because the dress comes in a patchwork floral, pink floral, white and blue ditsy print and a black and blue floral too.

To recreate this look for less, try this heart ruffle dress from Shein.

You can pick it up for just £15.49.

This Morning continues on ITV at 10am every weekday.