VEGAN climate activists held a sit-in protest at a McDonald's supported by Big Brother star Pete Bennet.
Activists from the Brighton chapter of Animal Rebellion held the sit-in protest in the chain's Western Road outlet at noon last Saturday.
The protest included "occupying" areas of the restaurant and eating vegan food that activists had taken along to the restaurant.
Animal Rebellion demand that McDonald's transition to plant-based food by 2025.
It says it will "continue to disrupt business as usual for them" until it gets to speak to the UK CEO Paul Pomroy and its "demands are met".
Pete Bennet, who shot to fame after appearing on Big Brother in 2006, showed his support for Animal Rebellion by posing for a selfie with activists.
In a post on Instagram, Pete wrote: "Walked by a mini protest today outside McDonald's which cheered me right up."
Alison Plaumer from Brighton Animal Rebellion say it’s time McDonald's was “held accountable” for its actions on climate change and for its treatment of animals and workers.
She said: “Corporations have a fantastic opportunity to become part of the solution to the climate crisis, and not continue to be part of the problem.
“We are calling on McDonald's to become plant based by 2025. Burger King did in Germany for a one-week trial in June, and they had queues around the block.”
In 2019, an animal rights activist who smeared fake blood over the London Road McDonald’s while wearing a pig mask was convicted of criminal damage.
On May 18 that year, 20 protesters “overwhelmed” security at the fast food chain’s outlet in Brighton, holding signs and chanting through a megaphone.
Actress Dylan Roffey, who was pictured covered in fake blood and wearing a pig mask, claimed in court that her actions were legal because she was trying to save animals from slaughter.
However, a judge at Brighton Magistrates’ Court rejected her defence and found her guilty of criminal damage.
McDonald's have been contacted for a comment.
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