Joe Wicks’ go-to baby and child nutritionist has partnered with a nursery catering company in a campaign for healthier food in British nurseries.

Registered nutritionist Charlotte Stirling-Reed supported the fitness coach and TV presenter with his "Wean in 15" book and with his weaning campaign for his own children.

She will work with East Sussex company Zebedees to raise awareness of the importance of healthy infant nutrition and collaborate on menu development, and also provide information and support to nurseries and parents through regular posts on Zebedee’s blog and social media, including Q&A sessions and feeding clinics.

Charlotte said: “I’ve always wanted to team up with a nursery meal provider as I feel that I can be a helpful influence on what is going onto hundreds of little ones’ plates this way.

“I’m so pleased to be on board working with the team at Zebedees. I think they do a fantastic job as it is and I’m excited to get stuck in with them, supporting their menus and raising awareness of the importance of nursery food for young children.”

Pupils in full-time childcare can receive up to 90 per cent of their daily food intake at nursery, so the campaign aims to ensure children are offered balanced meals throughout the day.

Philip Oates, co-founder and director at Zebedees, said: “We have always promoted nutrition for children within nurseries and it is widely recognised that developing healthy eating habits in the early years is crucial, impacting on growth, development, behaviour and academic performance later in life.

“Developing a love for a wide range of foods in the early years sets the foundations for a balanced diet in adulthood. Yet, current guidance often falls short of parent expectations, particularly when it comes to desserts.

“We really want to help nurseries go above and beyond the current requirements and know that Charlotte is exactly the right person to help us do this.”

Zebedees was set up in 1998 for the delivery of lunchtime meals to nurseries, created from scratch and freshly cooked each morning. They have since grown their menu range to include a choice of both hot and cold afternoon teas and other optional extras, such as fruit boxes and salad boxes and meals for young babies from six months.

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