THE top 10 whitest sand beaches in the UK have been announced by Parkdean Resorts.
West Wittering beach in West Sussex has come seventh in the country according to the holiday park company.
Sand colour is determined by different rocks and minerals that can be found around the coast, and this is why across the UK, beaches can have entirely different shades of sand.
Parkdean analysed the sand shades of 50 different beaches and came up with the top 10 with the whitest shade.
The top ranking beach was Kynance Cove in Cornwall, followed by Appletree Bay in the Isles of Scilly and St Ives in Cornwall.
West Wittering was followed by Brancaster in Norfolk at number eight, Fistral Beach in Cornwall at number nine and Bamburgh Castle in Northumberland at number 10.
With countless beach huts and soft sand, West Wittering is a perfect family day out.
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