Rubbish left on Brighton and Hove seafront during hot weather

The recent warm spells have seen sunseekers flock to the seaside to enjoy the summer weather.

But some people have been dumping their waste on the pebbles – 100 tonnes of it – the weight of 50 family sized cars.

Council cleaners cleared the astonishing amount of trash include bottles, cans and takeaway containers over just 17 days.

Brighton and Hove City Council says it has been repeatedly calls from the council for people to bin their rubbish responsibly or take it home.

However, residents and tourists are still leaving waste on the beach or dumping it beside an already full bin.

Councillor leader Phelim Mac Cafferty said: “The amount of rubbish the council has collected over the last two and a half weeks is off the scale.

“Hard-working council teams say the amount of waste being collected on the busiest days on the seafront has almost doubled since before lockdown began.

“These shocking figures are a strong reminder that keeping our seafront clean is a huge daily struggle.”

The worst day was during the school half term on Wednesday, June 2.

A massive 10.48 tonnes, or 10,480 kg, of waste was lifted from the beach and seafront.

The council said this shocking figure was three times more than the normal amount.

This was still marginally below the highest amount ever recorded.

That happened on June 25 last year, where more than 11 tonnes were cleared in a single day.

On June 4 this year, when it rained, just 1.88 tonnes, 1,880 kg, was collected as the crowds stayed away.

Even on days that were just fairly warm, such as Sunday, June, 6 the figure was more than seven tonnes.

On the 11 hottest days over the 17-day period, the figure for collected rubbish totalled more than 77 tonnes, or the weight of 77,000 bags of sugar.

The average over the whole period was almost six tonnes every day.

Councillor Mac Cafferty added: “There are now more than 500 bins along the seafront which are being emptied more frequently by council teams, so there’s really no excuse for someone not being able to find a bin that isn’t full.

“Littering is an offence and if you litter you can expect a fine, which can be as expensive as £2,500.

“Our message is simple. If you really can’t find a bin then take your rubbish home. Leaving rubbish on the beach or beside a bin is anti-social. Don’t do it.

“We're all blessed with beautiful beaches and it’s up to us all to make sure they’re kept clean.”