A JAPANESE inspired shop with the philosophy of "simplicity, nature and good quality" will be opening a new store.

Miniso has over 4,200 stores in 80 countries and is now opening its fourth UK store in Churchill Square in Russell Place, Brighton.

The store will sell household goods, cosmetics and food at affordable prices.

Saad Usman, finance director at Miniso UK, said: "We're excited to announce the launch of our fourth UK store in Churchill Square, Brighton.

"We feel the south coast of England is the perfect place for us to continue our expansion within the UK.

"At Miniso UK, we're committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market.

The Argus: Miniso UK are opening a store in Churchill SquareMiniso UK are opening a store in Churchill Square

"With innovative and exciting products that are high-quality and great value-for-money, we look forward to welcoming customers of all ages through our doors on opening day and beyond."

The store will open early in the summer, with several activities planned to mark the launch.

The 1808sq ft store will be located in the former Animal unit in the Lower Mall.

Mark Buchanan-Smith, centre director at Churchill Square, said: "We're excited that Miniso will be joining our line-up of international brands.

"Though fairly new to the UK, we're sure that this will be a familiar and much-loved store to many shoppers.

"As Brighton looks set to be a big UK tourist destination this summer, we're really pleased to be able to offer customers a varied retail selection."

Rumours were circulating on social media claiming that Primark would be moving into the Brighton shopping centre.

But these were quickly debunked by The Argus, with Primark set to remain at its store in Western Road, Brighton.