EE and Xbox have unveiled a new, interactive installation at a seafront landmark to celebrate their new partnership.

The BT-owned network has installed a 5G gaming bench on Brighton Palace Pier to mark the launch of its Xbox Game Pass Ultimate mobile add on, which provides across to over 100 Xbox games on the go.

Influenced by its seaside setting, the pier’s pitstop bench surrounds gamers with the sights, smells and sounds of the seaside, transporting them to another world when playing games set on or around the ocean.

The Argus: EE and Xbox have unveiled a gaming bench on Brighton Palace PierEE and Xbox have unveiled a gaming bench on Brighton Palace Pier

The bench will remain at the Pier until Sunday, June 13.

Pete Jeavons, Director of Marketing Communications at BT and EE said: “Our recent research shows that gaming on the go is continuing to rise and as the UK’s best gaming network we wanted to enhance this experience in a fun and truly immersive way.

“In celebration of our new Xbox Game Pass Ultimate add-on, which gives our customers unlimited gaming data and access to over 100 games, our aim is to provide the best gaming on the go experience for our customers.

“The immersive Pit Stops allow gamers to re-immerse themselves in the gaming world. Connected with our high-performance network and fully charged with the inbuilt superfast chargers for the ultimate uninterrupted game play experience.”

EE has also unveiled a second bench at Liverpool’s Royal Albert Dock.

Alongside the launch of the gaming benches, EE is giving two gamers the chance to win 12-months of Xbox Game Pass Ultimate.

To enter, customers simply need to take photos of themselves at the EE Gaming Pit Stop Benches and upload these onto Twitter and/or Instagram with the hashtag #GamingUnleashedBrighton and tag @EE to be in with a chance of winning.

The social media competition is now open for entries and is due to close on Sunday, June 13.

The winner will be announced on Tuesday, June 15 via Twitter and Instagram.