Worthing beach wins Seaside Award for fourth year in a row

Worthing earned a Seaside Award for the fourth year in a row.

The award, overseen by charity Keep Britain Tidy, recognises coastal resorts achieving the best beach management and water quality.

It could be a hugely important vote of confidence in Worthing and it seven miles of shingle beach and rock pools.

With travel restrictions to holidays abroad still in place, and uncertainty over coronavirus, many tourists will look to stay home this year for their getaway.

So Sussex destinations being presented with awards may help attract more visitors.

Worthing beach has been presented with the Seaside Award from Keep Britain Tidy

Councillor Kevin Jenkins is Worthing Borough Council’s executive member who oversees he town’s regeneration.

He said: “It's really pleasing that yet again in 2021 Worthing has achieved the Seaside Award. This is our fourth consecutive award and it really goes to show the investment we put into the seafront.

“Not only is it a beautiful, unspoilt stretch but the award recognises how safe it is, the work of litter pickers to keep it clean, the work of our wardens and indeed the standard of the local toilets.

“It's very much well done to our Coastal Office team and to all those volunteers who help keep our beach in the best of condition. I look forward to a very successful 2021 season for Worthing seafront.”

Rob Dove, Worthing Coastal Office's Senior Warden, with Cllr Kevin Jenkins holding the 2021 Seaside Award flag

This year Keep Britain Tidy is presenting 208 awards to England's very best beaches.

All the beaches are judged on cleanliness, safety and have to meet the highest environmental standards, as well as the tough international bathing water quality standards.

Allison Ogden-Newton OBE, Keep Britain Tidy's chief executive, said: “This year, more than ever, we are going to be relying on our country's beautiful beaches to escape for a much-needed break after all the stresses and strains of the past year.

Worthing beach has been presented with the Seaside Award from Keep Britain Tidy

“It's a full-time commitment to create beaches worthy of these awards, so we would like to thank the incredible work of the teams and volunteers who make our beaches clean and safe for us all to enjoy.”