Takeaway chain Domino's is eyeing up 200 new sites after enjoying huge profits in 2020.
The pizza delivery company has revealed that the first week of lockdown last March was its busiest week of the year in the UK and went on to serve millions of meals over the following weeks.
And, after Boris Johnson announced a second UK lockdown on October 31, people turned to pizza to take the edge off the news.
Halloween became Domino’s busiest day of the year for sales, with 13 pizzas sold every second and 382 orders processed online each minute.
Following this success, Domino's announced a multi-year strategic plan this week detailing how bosses wanted to move the company forward.
Domino’s Pizza Group chief executive Dominic Paul said: "I am pleased with the performance we’ve delivered this year, and grateful to everyone across the system for their commitment during this extraordinary period.
"We’ve worked successfully in partnership with our franchisees to continue to operate safely through the various lockdowns and play our part in feeding the nation during the pandemic, while supporting our colleagues and key workers.
"We have continued to invest and innovate across the business, launching exciting new products such as our vegan pizza and investing in technology, with our new app, in the supply chain and in marketing to further strengthen the brand.
“At the same time, we have been looking to the future, and today we are announcing a multi-year strategic plan which will drive growth across the business and deliver an exciting and profitable future for both our shareholders and our franchisees.
"In my first year with Domino’s, it has been clear to me that we have a great platform to build from - a uniquely powerful brand, high digital participation and outstanding people and franchisees.
"Our new strategy will enable us to build upon our strengths in both delivery and collection and provide our customers even better quality and value, which will drive continued strong performance.
"...I am confident that we can achieve our vision of being the UK and Ireland’s favourite food delivery and collection brand, and deliver great results for our colleagues, our customers, our shareholders and our franchisees.”
Within these new plans, Domino's announced its intention to accelerate the growth of its delivery business by opening and additional 200 stores.
On the company's corporate website, it lists the areas in the UK it hopes to launch new sites, with two Sussex locations included.
These are the Moulsecoomb area of Brighton and the Bewbush area of Crawley.
There are currently more than 1,200 Domino's sites in the UK, with five stores in Brighton and Hove.
These are in London Road, St George's Place, Ladies' Mile Road, Old Shoreham Road and Boundary Road.
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