BRIGHTON looks set to lose more than £11 million in revenue as a result of cancelled events due to the coronavirus pandemic, new research has revealed.

In the space of a year, the city is set to lose a total of £11,269,915 from scrapped events at its three leading venues.

Research from website Eventopedia looked at the number of cancelled events between March 2020 and 2021, the average ticket cost and venue capacity at the Brighton Centre, and the Brighton Dome and Brighton Music Hall.

All cancelled events at the Brighton Centre over the year between last March and March 2021 will cost the economy a staggering £9,640,501 while for every cancelled show, the local economy loses up to £189,029.

Cancelled shows at the Brighton Dome will cost the city £1,628,530.40, with a £46,529.44 lost per show.

Impact

In order to establish the wider impact on the economy, the data also takes into account the average cost of a pint of beer, a meal in a restaurant and a parking space for four hours to indicate an overall loss to the city from the cancelled events.

Commenting on the research, chief executive of Eventopedia, Toby Heelis, said: “Smaller cities benefit more proportionally than the capital city from these types of events.

“As such, the coronavirus restrictions and shutdowns have had a devastating impact.

“As many businesses have had to pivot to new revenue streams to survive the lockdowns, these cities need more help from central government as we move forwards.

“The data collated here shows just how much the impact of these events filters down to all areas of the economy and community in our cities.

“When venues first closed due to the initial lockdown, we needed more policies that ensure the virus was contained without the catastrophic impact to all people.

“Moving forwards, common sense and science should be used in equal measure to provide the right solution for everyone.”

Elsewhere in the country, St Mary’s Stadium in Southampton suffered the biggest loss for every cancelled event outside of London, with each cancellation costing the local economy up to an eye-watering £2,395,271.

Meanwhile in London each cancelled event at Wembley Stadium since March is estimated to have cost the city up to £5,850,055.

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