A MOTHER whose daughter died of cancer has been awarded a medal for her campaigning work.
Alex Eades, of Westdene, Brighton, was recognised at the Palace of Westminster with a British Citizen Award.
In 2016 Alex lost her 19-year-old daughter Charlotte to glioblastoma, an aggressive brain tumour which kills more than 5,000 British people each year.
Grief was a powerful driver for Alex and she set up the charity Charlotte’s Bag (Battle Against Glioblastoma), inspired by her daughter who became a YouTube sensation writing about her treatment online.
Since 2016, Alex has organised events that have raised more than £190,000 – and also raised awareness of the rare and currently incurable cancer.
Glioblastoma receives just one per cent of national cancer research funding but Charlotte’s Bag has enabled a specialist senior neuro-oncologist to be employed at Kings College Hospital in London.
Alex said: “I am immensely humbled to have been recognised with a British Citizen Award.
“Most of all, I am proud of Charlotte and all her good work raising awareness of glioblastoma. It is a privilege to be recognised for continuing her legacy of courage, stoicism and determination.”
Alex has continued Charlotte’s online diary and the channel’s videos have now been viewed more 7.5 million times by a worldwide audience. One particularly heart wrenching video called Brain cancer: Dying To Live, Living To Die has been watched more than two million times.
Presenting Alex with her medal last week was Pampers brand manager Nicole Hallak, who said: “The pain following the loss of a child is simply unimaginable but to find the strength to achieve what Alex has done is truly inspirational.
“Her fundraising is enabling faster diagnosis of glioblastoma to improve quality for life for longer and her awareness campaigns through social media put an important spotlight on the condition.
“A brave mother making a difference in the world, a worthy recipient of a BCA.”
The British Citizen Awards were launched in 2015 to recognise exceptional individuals who work tirelessly and selflessly to make a positive impact on society.
BCAs are awarded twice annually and recognise extraordinary people whose achievements may otherwise be overlooked.
Alex was one of 35 medallists honoured at a prestigious ceremony at the Palace of Westminster on July 4.
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