Cyclists are oiling their chains in preparation for The Argus Appeal's biggest annual fund-raising event.
The fifth South Downs Way Cycle Challenge will take place on Friday, Saturday and Sunday.
More than 250 people will cycle a 105-mile course between Eastbourne and Winchester over three days.
This year the challenge is sponsored by Warburtons, which will provide catering for all those taking part.
Kevin Ainley from Warbutons said: "It's a great way to mark National Bread Week this week, which is all about celebrating the vital role that bread plays in our diet. Good luck to everyone who is taking part in the bike ride. We hope that our deliciously soft farmhouse loaves and seeded batch sandwiches are just what you need to keep you going."
Elsa Gillio, Argus Appeal co-ordinator, said: "The annual event is the biggest event in our fund-raising year. Last year we raised more than £35,000, every penny of which is spent on local needy people and causes.
"We are enormously grateful to all the cyclists who are taking part this year."
The ride finishes at Cheesefoot Head in Winchester.
The next Argus Appeal cycle trip will be a five-day trip from Brighton to Paris in August.
All administration costs are covered by The Argus, which means all money raised goes directly to charity.
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