Brighton may get the boot from the new version of the classic Monopoly board game, its makers said today.
Not enough people are voting for the city to appear on the Monopoly Here and Now UK edition, due out in October.
Game giant Parker said people living in other British towns, cities and villages have been piling on the votes in their thousands at the monopoly.co.uk website.
Only 875 Brightonians are so far supporting the city's inclusion on the fampous board.
A Parker spokesman told residents: "Your sense of community and passion have been called into question, putting your place on the Monopoly board at a definite risk.
"With the news spreading and a buzz beginning to be generated across the country about Monopoly's new venture, the excitement coming from your city is slightly more reserved than expected.
"With the UK's patriotism being worldly renowned, not to mention the heated passion of identity from most of its villages, towns and cities, the opportunity to achieve some substance of hierarchy on the board could pass by unless Brighton inhabitants show their willingness to vote."
While Brighton is set to miss out on appearing on the board game, Haywards Heath and Burgess Hill are well placed to be included.
Voting on Monopoly's website show the towns appear 15th and eighth respectively.
Parker's online campaign will ensure the top 22 locations residents voted for win a place on the new edition board with the most passionately supported location being granted top spot.
As things stand at the moment Burgess Hill will appear on the yellow property's section in place of Leicester Square and Haywards Heath will appear on the pink section as Northumberland Avenue.
Baronville is currently top of the leader board, with 9,472 votes, followed closely by Oxford, Cambridge, Stoke on Trent and Exeter.
The website, monopoly.co.uk also gives people the opportunity to run their own campaigns and print their own "Vote X" signs to help generate the support needed for the towns, cities and villages.
Parker is urging people in Brighton to launch a major campaign to spark a last minute surge.
The new version of Monopoly is the latest in a series of the game which have featured different locations to the classic, which was originally invented in 1933 by Charles Darrow.
The original locations were chosen by Victor Watson and his secretary, Marjory Phillips. The deadline for voting for the new version is May 25.
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