Former government spin doctor Alistair Campbell spoke to Sussex business leaders at a breakfast seminar today.
A journalist and former director of communications for the Prime Minister, Mr Campbell was a key figure behind Tony Blair's rise to power.
Sussex Enterprise premier members got the chance to meet Mr Campbell at the seminar held at the De Vere Grand Hotel, in Brighton.
The media guru offered his audience a behind the scenes look at the inner workings of Downing Street and the importance of media relations. He also offered tips and advice to help businesses make use of the media.
Sussex Enterprise provides practical support, training, information and advice to help businesses develop, grow and profit.
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