Think market, think Walford Square and EastEnders' Stacey Slater flogging nylon dresses designed to do nothing more than leave you looking more lady of the night than lady.
While there's nothing wrong with a Walford market dress, providing you're under 21 and have the legs for it, Brighton's The Lanes Market is a much classier proposition.
It's inspired by some of the capital's most successful haunts - Portobello Road and Spitalfields - as well as junk shops, car boot sales, antique fairs and vintage clothing stores.
Selling clothing, accessories, homeware and more, by around 30 local, up-and-coming designers, it opens its doors for the first time tomorrow.
Organiser Jo Holden, who plans to initially hold the market quarterly before eventually going monthly, has a strict stallholder policy in place.
"If we wouldn't wear it ourselves or have it in our house, it won't be on sale," she says.
"I have no doubt The Lanes Market will be a great success - there's no other event like it in the city where you'll find such a great range of items, all of them being sold or made by people living in Brighton and the local area."
Stallholders include Wolfram Lohr leather accessories, Beanbag Boudoir, Nigel Wynn vintage clothing, Kimchi handbags, Dynasty Jewellery, Little Weazil hand-printed kid's clothing and Ulrika Jarl ceramics.
Shoppers will find two rooms crammed with artwork, men's and women's clothing, cool stuff for kids, homeware and accessories. Outside in the garden there will be eclectic furniture and garden must-haves.
There's also a cafe serving up local home-made food and a few surprises for shoppers. To find out what they are, make sure you're at the front of the queue when the doors open.
- The Lanes Market runs from 11am-4pm.
The next event is on July 28 and then October 27. For more information, call Jo Holden on 07767 069468 or email jo_holden@tiscali.co.uk
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