Tackling the notorious Ditchling Beacon just once is a daunting task for any bike rider.
So spare a thought for Kurt Charnock, who is planning to take on the challenge 100 times in 22 hours.
The 41-year-old will be cycling up and down the 1.6km route non-stop from just after midnight on Saturday morning.
On each occasion he will be climbing 135m.
Mr Charnock, from Hove, is staging the event in memory of his friend Fabrice Cesaro, who died recently.
He said: “It was a huge shock when it happened because I had no idea how he was feeling.
“My intention is to raise as much money as I can to create a fund that can be used for anyone in the sports community who is in need of help and who may be feeling in a low mood for whatever reason.
"Having access to the fund will mean they can go and see someone instantly without worrying about waiting and hopefully help them get sorted out before anything further develops.”
Mr Charnock is a keen sportsman and regularly takes part in marathons and Iron Man events.
He also organises cycling, swimming and off-road running sessions and so is no stranger to keeping himself fit and healthy.
However, he agrees this may be one of his toughest challenges yet.
Mr Charnock said: “It is going to be really gruelling but I am absolutely determined to do this.
“It is in honour of my friend but hopefully I will raise enough money to help others as well.”
Mr Charnock will be joined on each ascent by a different cyclist who will each make a minimum £10 donation to the cause.
To find out more, visit Mr Charnock’s Facebook page.
Kurt’s challenges
Kurt Charnock is no stranger to challenges.
In July 2010, he ran the Brighton Marathon route seven times in seven days for The Martlets Hospice in Hove, clocking up 183.4 miles.
At the end of 2012, he cycled for 120 days from the west to the east coast of the US and ran all the way back again in aid of The Martlets.
And in January 2014, he swapped his comfortable home for the streets to raise money for charity, spending several days looking for safe places to shelter and something to eat.
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