A streetwear supremo has told how he found success after his life threatened to go pear-shaped.
Sebastian Stall, 26, from Seven Dials, founded his streetwear company Pear Shaped Apparel by taking inspiration from real-life experiences.
After several years trading from home, Seb is preparing to open a new studio shop in London Road’s revamped Open Market.
He said: “It was one of those bad times. I’d just left home, I was skint and living in a grimy flat.
“It wasn’t a good situation.
“I set up the company to create something positive out of a negative situation.
“It’s been a big learning curve and I’ve made loads of mistakes.”
Seb started out with a £60 outlay for his first batch of T-shirts, which he reinvested over and over with each batch of sales, selling the T-shirts at club nights with friends who are DJs and MCs.
Later Seb began making skateboard decks and gave up-and-coming skater Daniel Reynolds some kit to push the brand.
Things took off when he teamed up with renowned Brighton tailor Gresham Blake who used Seb’s graffiti design on a tie.
To his surprise Seb turned on the TV one day and saw Channel 4 newsreader Krishnan Guru- Murthy sporting the design.
The young designer has gone on to sell streetwear to other celebrities from the music and television industries and has hosted a pop-up shop in Shoreditch, London, where his collection sold out in just six days.
Last year, Seb donated 50 baseball caps to Rockinghorse Children’s Charity to give to teenagers at the Royal Alexander Children’s Hospital over Christmas.
He is looking forward to the official launch of the Open Market and is happy to be part of the regeneration of the area.
Pear Shaped Apparel will sell its own collections as well as other independent brands from around Brighton.
The studio space will be shared with a graphic designer and music from his musician and DJ friends will be sold.
Seb is also in talks with John Lewis to become one of their new up-and-coming designer brands and he has created a bespoke collection of 10 T-shirts due to launch online in the summer.
For more information go to www.pearshapedapparel.com.
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