To celebrate the opening at the weekend of Miss Selfridge in Churchill Square, Brighton, a live DJ performed in store and customers took part in a Cinderella-style shoe hunt and street-style spotting.

Miss Selfridge has launched its exclusive Dressing Room styling service to help customers looking for inspiration.

In-store stylists are on hand to offer advice on how to capture the latest seasonal trends.

Centre director Tina Dallorzo said the new interior at the store is inspired by the flagship Oxford Circus store.

She said: “We are thrilled that Miss Selfridge have chosen their Churchill Square store to offer the Dressing Room styling service – one of only three stores in the UK to offer this – and we are very excited about the new look.”

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