A chocolate firm was definitely milking the concept of a seaside sandcastle this week.

This piece of chocolate architecture was on display at Brighton beach on Thursday to celebrate the bank holiday weekend.

It was built using more than 90,000 individual Cadbury’s Pebbles stuck together with a quarter tonne of fondant icing and 20 kilos of icing sugar.

Impressively, it took a five- strong team around 100 man hours to build and weighed half a tonne.

But chocolate-lovers had to be quick to catch a glimpse of the calorie-laden castle – it left Brighton for Birmingham yesterday.

Cadbury Dairy Milk Pebbles are the latest creation from Cadbury; colourful little pebble-shaped bites of Cadbury Dairy Milk chocolate coated in a sugar shell.