Drinkers have been toasting the royal baby with a special tipple brewed in his name.

The Prince George – the first beer to be named after the royal prince – went on sale over the weekend in Trafalgar Street, Brighton.

The strong, fruity pale ale was commissioned by the Prince George pub manager Ben Murray after he was contacted by The Argus.

Mr Murray said: “When The Argus asked if we were going to do a beer for the royal baby I got in touch with a couple of breweries.

“Franklins were really happy to be involved and they’ve come up with this amazing citrusy beer for us.

“It’s a great, strong beer and tastes lovely so we’ll see how it goes. Hopefully we will get a good bit of interest because of the name of the pub and if it works we will consider brewing a new one every year.

“All the regulars are chatting about it.”

The summery brew was created especially by Bexhill microbrewery Franklins, with the first pint tasted by barman Louis Checkley.

The hop-laden Indian Pale Ale (IPA) has exotic fruity notes with a few secret ingredients.

Franklins sales rep Andrew Cooper said: “It’s a pale ale with a couple of secret ingredients in there to give it a royal flavour.

“There’s a bit of mango, grapefruit and pineapple. It’s a real summery drink and quite strong.

“I think ours is the first beer named after the prince. I certainly haven’t heard of any others.

“We feel really privileged to have been asked and hope it does really well.”

Drinkers at the pub were already celebrating the selection of a distinctly Brighton name for the prince before the newdrink was served up.

The Duke and Duchess of Cambridge’s son’s full name is George Alexander Louis. He was born on Thursday, July 25.

Brighton’s Royal Pavilion was built as a seaside retreat for George, Prince of Wales, in 1811.

George IV commissioned John Nash to build the iconic Indian-style building.

The king first visited in 1783 and returned frequently to collect the work of Brighton artists, architects and designers.