A free app has been launched which offers new mums in East Sussex information and advice about breastfeeding.

The app, which has iPhone, iPad and Android versions, has been created as part of an ongoing campaign to encourage and support women to breastfeed. It is available to download from iTunes and Google Play.

The move is a joint campaign by East Sussex County Council and the local NHS which aims to make sure pregnant women and new mums are better informed about the facts about breastfeeding.

It also contains tips and facts on for the first few days, advice from other mums, breastfeeding friendly venues and support groups as well as answers to common breastfeeding questions and tips on expressing and storing breast milk.

Health commissioner for young people, Trudy Mills, said: “The decision to breast- feed is a personal one. “The app is a new way for pregnant women to get the facts to help make that choice and for new mums to get advice and support if they do decide to breastfeed.

“It complements information and advice midwives and health visitors offer but wherever and whenever women need support for themselves or their baby.”