AIRBNB has launched new technology to stop “disruptive parties” - with almost 600 reservations already blocked in the city.
The online giant is cracking down on parties at houses and apartments booked through the website, trialling new technology in Brighton and Hove.
It comes after a string of incidents prompted residents to call for online platforms such as Airbnb to take action to combat the issues.
The Argus reported how rowdy revellers at an Airbnb party in Steine Gardens were dispersed by police after a long night of screaming, urinating and drinking.
Airbnb northern Europe general manager Amanda Cupples said an “overwhelming majority” of stays are respectful of neighbours and deliver benefits to the local community.
“There are thousands of stays taking place across the UK each night,” she said.
“These measures to help block certain reservations build on our efforts to reinforce our global ban on disruptive parties, and will help us attempt to stop those that are set on breaking the rules.”
In July last year, police officers were called reports of a brawl involving “a number of youths” at a Steine Gardens Airbnb party.
Residents said the gathering was one of many over several nights.
The previous year, a “hot tub party house” in Patcham was served an abatement notice after a series of complaints.
The new technology gives the holiday rental website the power to block attempts to book "high risk" stays.
This is based on several factors including the date and duration of the booking.
The launch comes a year after the introduction of a pilot restriction scheme that prevented under 25-year-olds without a history of positive reviews from making certain bookings.
The scheme blocked or redirected reservation attempts from nearly 375,000 people in the UK, France and Spain in the past year – including nearly 600 in Brighton.
A total of 84,000 attempts were disrupted in the UK - approximately 23,000 people in London, 2,000 in Edinburgh and Bristol and 1,000 in Cardiff.
A series of measures to combat anti-social behaviour were also recently introduced by Airbnb.
These included the introduction of a global party ban, the removal or suspension of more than 1,000 UK listings as part of a crackdown on “party houses” and launching the neighbour support line in 27 countries worldwide, where neighbours can share concerns about listings in their communities.
Last month, Airbnb launched the UK Trust and Safety Alliance - a network of organisations that will work with Airbnb and provide guidance to hosts and the Airbnb community.
Founding members include the National Fire Chiefs Council, Neighbourhood Watch, Crimestoppers, Get Safe Online, the Royal Society for the Prevention of Accidents and Race on the Agenda.
John Hayward-Cripps, CEO of Neighbourhood Watch and member of the Airbnb Trust and Safety Alliance, said, “Neighbourhood Watch is very pleased to see the launch of Airbnb’s new high-risk reservation technology.
“We know it’s something that our members and communities have been concerned about in the minority of cases where Airbnb is used inappropriately.
“We believe this development will go a long way to improve the way communities, Hosts and Airbnb work together to help prevent antisocial behaviour proactively.”
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