A SHOPKEEPER is raising money for charity while dressed as a loved fictional character.

Oliver Dall, the owner of Oliver's Brighton in Trafalgar Street, will be doing a sponsored rowing challenge for the Rainbow Fund charity, which helps fundraise for Brighton and Hove's LGBT and HIV communities.

Oliver said: "We like to do at least one or two fundraisers in the community a year.

"Rather than only change our logo and say we support Pride, we like actually to do something for it.

"We usually do something in-store, such as donating ten per cent of our sales. This year we are doing a sponsored row."

The Argus: Oliver will be raising money for charity by rowing while dressed as Harry Potter's Dobby the house elfOliver will be raising money for charity by rowing while dressed as Harry Potter's Dobby the house elf

Oliver's Brighton is primarily a Harry Potter-themed shop, and the challenge will be linking to that. Oliver will be completing the row while dressed as Dobby, a house-elf from the film series.

Money is being raised on Oliver's JustGiving page. For an added twist he will have to do ten rows for every donated pound. If Oliver reaches his target of £500, he will have to complete 5,000 rows.

The 30-year-old said: "Dobby the elf is not a rower; he doesn't go to the gym, the same as me. I don't go to the gym, but hopefully, the challenge should be manageable.

"I am hopeful we will surpass the target, and if it does go past that mark, I will continue to row until I have reached the new target.

"So if someone donates £5 with ten minutes to go, I will do the extra 50 rows. Even though I could be rowing for a long time, I just want it to raise as much money as possible for the charity."

The row will take place on June 27 at 9am at the shop. People passing by will be able to donate on the day by scanning a QR code with their phones.

The challenge will also be broadcast live on Facebook so people can watch Oliver's progress.

To make Oliver do more rows for charity, visit www.justgiving.com/crowdfunding/dobbyspride.