Chris Hughton
Albion are interested in Cameroon international hotshot Karl Toko Ekambi.
They will have to pay around £12 million for the free-scoring 25-year-old, who is under contract with French club Angers until 2020.
And they could face competition from Premier League rivals as Chris Hughton looks to boost his strike force.
Next league opponents West Brom, FA Cup visitors Crystal Palace and Burnley have all been linked with Ekambi, who has netted nine times in 18 outings this season for Angers in Ligue One.
Albion were also linked with Paris-born Ekambi at the end of the summer transfer window.
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