Albion are on course for 20,000 season ticket holders at the Amex for the third year running.
Nearly nine out of every ten fans have showed faith in the team’s revival under Chris Hughton by renewing for next season.
In February the club announced a price freeze on season tickets, a new rate for under-21s and an extension of the subsidised travel zone from east to west to include Eastbourne and Worthing.
Chief executive Paul Barber, above, writing in today’s programme for Norwich’s visit, said: “So far we’ve had a great response from supporters. On deadline day, with some queries still to resolve from over 1,000 seat moves, our season ticket renewals including existing 1901 club members are close to 90%.
“We have a good chance of reaching 20,000 for the third season in a row which would be magnificent.
“On this measure our overall numbers comfortably put us amongst the top 15 or so clubs in the country.
"This is a real indication of not only how far the Albion has travelled in just a few years since the Amex opened but testament to the loyalty of our fans who have stuck with us despite a campaign when we have not met our own high expectations.”
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