BACK in July 2011, The Argus launched the campaign Put the Palace back in our Pier.

The Noble Organisation, which took over the 112-year-old attraction in 1984, sparked controversy when in 2000 it took down the former Palace Pier sign and replaced it with Brighton Pier.

Many, including the National Piers Society and The Argus, have refused to recognise the name.

Now we want you to help us campaign for the new owner to restore the Palace to our pier.

The campaign in 2011 got the backing of the city’s parliamentary representatives.

Brighton Pavilion MP Caroline Lucas said at the time: “I am fully behind The Argus petition calling on the new owners to restore the name of Palace Pier.

“This historic landmark means a lot to our city and to Brighton’s economy so I hope that local people will be given a say in its future.”

Then Hove MP Mike Weatherley congratulated the paper on the campaign and Brighton Kemptown MP Simon Kirby is among those who has called for the new owner to use this as an opportunity to change the name.

New owner Luke Johnson said he was not opposed to rebranding and renaming the pier.

So show your support by signing our petition.