Companies have turned their nose up at the chance to advertise on bins full of dog mess.

The then Conservative administration of Brighton and Hove City Council announced in May 2010 that it was looking to use space in the city to generate greater advertising revenue.

A £55,000 council report suggested that litter bins, dog bins and toilets could all attract advertisers while almost 100 12m advertising banners were proposed.

However the council has confirmed it received no advertising income from litter or dog bins in the last three financial years.

A council spokeswoman said there were no current opportunities to advertise on bins. Advertising on council- owned space is set to increase in the coming months with a tendering process underway for nine lots around the city.

The process has already attracted six businesses but has now been reopened until the end of April.

The council earns £200,000 annually through advertising.

The majority of this comes from events being advertised at the Brighton Centre.

A further £36,000 is raised by eight advertising hoardings around the city including in Cavendish Street Car Park, at the junction of Viaduct Road and Ditchling Road and six in Wellington Street, Portslade.

A further £25,000 is raised from adverts on banners on lampposts. Councillor Ann Norman, Conservative group finance spokeswoman, said: “We first proposed the idea back in 2010 and it is something that many cities across the world do.

“We have a duty to the residents to make best use of all our assets in order to generate additional income.”

Labour group leader Gill Mitchell raised concerns about street clutter.

She said: “We remain opposed to blighting attractive areas of our city with large advertising hoardings and I’m very surprised that the Greens are taking this Conservative policy forward.

“I’m not surprised that companies haven’t wanted their brand associated with dog poo bins and I think it gives a mixed message over the council’s policy on fly-posting.” Green councillor and cabinet member for finance Jason Kitcat said: “We are conscious of the need to avoid excess visual and street clutter.

“We will balance this with our desire to offset the Government’s harsh austerity measures cutting council budgets.”