MODS have backed proposals to create a museum celebrating scooters, parkas and Chelsea boots as part of the £30 million restoration of the Madeira Terraces in Brighton.
A Mod Museum is one of the early proposals for the glass pods to be built beneath the restored seafront arches.
Rob Bailey, who organises the annual Brighton On Mod weekender, said the city remains the spiritual home of mods and attracts fans from around the world.
The Madeira Drive Framework, created by Brighton and Hove City Council, includes proposals for a “Tate Brighton” art gallery, restaurant, hotel, exhibition spaces, bars, cafés, boutique shops and co-working offices.
Also being considered is a museum focusing on Madeira Drive’s long history of motor racing – a similar idea was suggested by top architect Nick Lomax when he spelt out his alternative vision for the city’s seafront to The Argus last year.
A “signature” bar or restaurant on top of the Concorde 2 music venue is also included.
The framework also says the upper level would be left largely undeveloped to retain its historic links as a “promenading space” but temporary uses such as cafés and beach huts could be included.
The current timescale for the Lockwood Project, creating around 25,000 sq ft of rentable commercial space and 150 jobs when completed, is for construction to take place in three stages between 2019 and 2023.
It is estimated commercial income from the redevelopment would only support around half of the investment needed, with the council exploring a number of funding options.
Mr Bailey said Brighton’s links with mods was cemented by the 1964 riots with rockers and its portrayal through the film Quadrophenia but was formed through it’s close proximity to London and its live music scene.
He added: “I think it could be a great thing if it is done tastefully. We would be happy to get involved in a project like this on a consultancy level and make sure it is done with integrity.
“It needs people who live, eat and breathe modernism to make this project work properly. Brighton is the spiritual home of the mod. Our event every August bank holiday is testament to that.
“A new generation is enjoying what their mothers and fathers once did and in some cases still do. Mod is now a worldwide phenomenon with people travelling from all over the world to visit the mod mecca.”
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