A BRIGHTON social media monitoring company has secured a $33 million investment from international backers.

Brandwatch, based in Church Street, Brighton, today announced it has completed the deal led by new investor Partech Ventures, with participation from existing investors Highland Capital Partners Europe and Nauta Capital.

The funding will be used to develop the company’s products and it plans on opening more offices after it launched in Singapore in June.

Omri Benayoun, general partner at Partech Ventures and new board member of Brandwatch, said: “We decided to invest in Brandwatch because of its incredibly strong vision, technology and team.

“Social data is driving the future of every business function from marketing and sales to customer service.

“We are very proud to partner with the worldwide leader to tackle this massive opportunity.”

The company already works with technology giants Samsung, Cisco Systems and Sony Music to e build software solutions that help marketers capture, analyze and share insights
from social data.

Giles Palmer, Brandwatch chief executive, said: “This is another big milestone for us.

“It’s a substantial investment from a great firm, Omri and the Partech team are world-class.

“We are going to continue building an extraordinary company - one that listens to and looks after its customers, cares for its staff and works hard to build innovative, elegant, useful products.

“I love working here and I love the energy that every Brandwatcher brings into our offices every day. 

“Game on.”