Rubylux

From: Brighton

Profile: Monday saw the release of Brighton quartet Rubylux's What You Need, the second release from their debut album Fake Control.

The album release continues the rise of the band, who last played the city as part of the Shakedown Festival and concluded their set with an impromptu guerilla gig by a coffee stand.

The band, which formed in 2007, came up with the idea for their guerilla gigs, using their own generator, three years ago. These days the band perform an afternoon set in the street at each town they play on tour.

Last summer they drew the attention of The Guardian, who featured the impromptu sets in a full-page article. The alfresco performances have had the knock-on effect of bringing the band a loyal army of fans and enough money to pay for their first album's recording sessions.

Fake Control was produced by James Sanger, who has previously worked with Keane and the Manic Street Preachers. On the back of the final product the band was offered a worldwide deal with BMG/Chrysalis.

Since then they have appeared in Q magazine, been played on BBC Radio 2, been named as the best band by the 2010 Brighton Music Awards and toured Asia as Ambassadors Of Rock for Hard Rock Cafe. Over the past 12 months they have also played shows in LA, Singapore, Vietnam and Melbourne, as well as seeing their 2010 debut single The Boy Could Fly feature on NBC's Being Human.

If any Brighton band is best-placed to take off internationally in a big way it's Rubylux - watch the charts this weekend.

Inside (right click on the track to download, left click to stream)

Website: rubylux.net

MySpace: www.myspace.com/rubylux

Email: manager@rubylux.net

Photo by Ashley Maile