A YOUTUBE sensation launched a beauty range – and sold out in minutes.

Brighton-based Zoe Sugg, better known to her six million YouTube fans as Zoella, launched her first beauty collection at Superdrug on Friday and it is already on track to be the biggest brand launch of the year.

The launch was trending on Twitter for days as fans across the world tweeted about the beauty, bath and body products.

Zoe said: "I'm so thrilled to see that people are loving my new range in Superdrug, and it's absolutely crazy to see that is has sold out. 

"I love living in Brighton so much, it's amazing being so close to the sea and that there is always so much to do! I love all the independent shops and businesses and how friendly Brighton residents are."

Superdrug Director Simon Comins said: “YouTube and social media has introduced the world to a whole new type of star.

“These bloggers and vloggers invite viewers in to their homes and lives, building a rapport and sense of trust in a way we haven’t seen before.

“Beauty bloggers creating their own beauty ranges makes perfect sense, as shoppers trust their online idols to create products they would use themselves.”